IWTO could successfully intervene in another instance of heavy misuse of the expression “wool”, in which the German company AHLERS GmbH had named and promoted their PIERRE CARDIN trousers collection made from 100% synthetic materials with the name “CASUAL WOOL”.

As a result of action taken by IWTO, AHLERS has now announced in an official letter to withdraw all labels from the remaining trousers and rename the collection.

AHLERS GmbH, traditionally a heavy user of wool, has officially apologized to IWTO about the misuse, and regrets the mistake made by its marketing department. AHLERS further stated that they are currently increasing their efforts to including more wool into their collections and are happy to stay in close contact with IWTO and its member organisations.

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